Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age

By Bhamati Viswanathan ’86. Routledge, July 2019. Available on Amazon. Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries.