Tercek

Nature’s Fortune: How Business and Society Thrive by Investing in Nature

By Mark Tercek ’79 and Jonathan S. Adams. Perseus Academic, 2013. The authors argue in favor of sustainability from a business perspective, framing nature and its resources as financial investments to be protected and spent wisely. By applying the framework of returns, innovation and revenue to the environment, Tercek and Adams illustrate how business and conservation can go hand in hand and even serve to engineer breakthroughs in economic development.