The Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink. Michael Blanding ’95 By Michael Blanding ’95. Avery, 2010. An insider’s look into how the Coca-Cola company rose to power and the corporate playbook that helps it stay there. MORE BOOKS Why Don’t We Say What We Mean?: Essays Mostly About Poetry A Symphony of Cowbells Heather Preusser ’00 Jazz Diasporas: Race, Music, and Migration in Post-World War II Paris Their Unbridled Rivalry Walter Jensen '56
By Michael Blanding ’95. Avery, 2010. An insider’s look into how the Coca-Cola company rose to power and the corporate playbook that helps it stay there.
